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avatar for Robyn Sue Fisher

Robyn Sue Fisher

Smitten Ice Cream
Founder & CEO
 An ice cream fanatic with a knack for invention, Robyn Sue Fisher founded Smitten Ice Cream in 2007 to spread joy and create the freshest, most flavorful ice cream the world had ever known. After ditching her corporate career, she began immersing herself in all things ice cream and was increasingly bothered by the modern industry's complicated ingredients and focus on shelf-life. So, she invented her own patented machine to perfect the art of churning pure, fresh scoops to-order in about 90 seconds using liquid nitrogen and only the very best ingredients. She first put Smitten on the map when she placed her custom-built “Brrr™” machine atop a Radio Flyer wagon and started selling her churned-to-order ice cream on the streets of San Francisco to the crowds that gathered, soon building a cult-like following. From those humble beginnings came Smitten’s first shop in San Francisco’s Hayes Valley neighborhood in 2011.  Now with 7 shops throughout the Bay Area and in Los Angeles, Smitten has been touted by Vogue as “The freshest, if not the best, ice cream on Earth,” and featured in a vast array of media, from Food & Wine and Forbes to Wired and TechCrunch - Smitten is setting the bar for mastery of the perfect scoop.